Blink Publishing, the flagship commercial adult non-fiction imprint of Bonnier Books UK, has today unveiled its new logo and brand identity, designed by Tom Leach, creative director at Evoke.
This new logo represents the evolution of Blink, building on its audience-focused approach and history of bestsellers and applying that to a broader, bolder range of publishing.
Driven by Publishing Directors, Ciara Lloyd and Susanna Abbott, Blink is expanding its publishing to reach new audiences everywhere – from popular culture, memoir, sport, music, true crime and gift, to big ideas, popular history and personal development – maintaining the heritage and tradition of its list while growing into new areas of the market. Blink’s expanded remit is part of the recently announced restructure to Bonnier Books UK’s Adult Trade Division – in a move that signals the company’s growth ambitions at an exciting time for the business.
Blink’s successes last year included the Sunday Times bestsellers Finding the Edge by cricket legend Jimmy Anderson; Lottie Tomlinson’s Lucky Girl; and Robert Jobson’s revelatory royal biography Catherine, the number one bestselling non-fiction book of the summer. The imprint’s 2025 slate includes The Warrior Mindset from Brazilian Jiu-Jitsu legend Roger Gracie; the inspirational guide to taking a stand, Defy by Dr Sunita Sah; Why Are You Here, Mrs Hamilton? by Jo Hamilton, telling her extraordinary fight for justice in the Horizon Post Office scandal; as well as the Stuff of History, by historian Steven Moore, which is a compendium of historical curiosities and forgotten objects.
We Don’t Use Words Like ‘Crazy’ by Elliot Sweeney, an illuminating memoir of life working on the frontline of mental health publishing on April 24th 2025 will be the first Blink title to bear the new logo.
Ciara Lloyd, Publishing Director, Blink said: “It’s an incredibly exciting time at Blink as we celebrate 10 years of Bonnier Books UK’s Adult Division. We’ve established ourselves as a profitable commercial publisher with our dynamic and trend-driven publishing, Now, with Blink as the new umbrella imprint for our bestselling commercial non-fiction, we are looking to our future as we grow to meet the needs of our readers. – and this new logo is the perfect symbol of our ethos as we take the next steps in our journey as a true destination publisher with international ambition.”
Sarah Benton, co-CEO of Bonnier Books UK added: “With Bonnier Books UK celebrating its 10th anniversary year, Blink has been there from the very beginning. The imprint stands at the heart of our non-fiction publishing, delivering the commercial successes, agile publishing, and impeccable author care upon which the foundations of this company have been built. As we expand our ambitions and eye up the bestsellers of tomorrow, this new logo speaks to the boldness and breadth of Blink’s publishing – as well as its longevity, integrity and continued success.”
Tom Leach, creative director at Evoke, said: “We designed the brand logo to be less but more, stripping it back to the two most essential elements – the name and the idea – then combined to create a bolder, more forward looking representation of Blink, with the exclamation mark representing the impactful books that Blink publishes.”
