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Bonnier Books UK appoints Brooke Perkins as Senior Vice President, Specialty Markets

Brooke Perkins has been appointed Senior Vice President, Specialty Markets by Bonnier Books UK.

Brooke has been appointed to help drive North American expansion. With over 20 years of experience in mass market publishing, she brings extensive expertise in sales and product development across the North American market.

She joins Bonnier Books UK from Lake Press, where she served as VP of North America for three years. Her previous roles include Sales and Product Development Director of North America at Hinkler, Head of Gift and Kits at Parragon, Sales and Product Development Director at Kidsbooks and Editor at Simon & Schuster.

Brooke’s wealth of experience in both sales and creative development makes her an invaluable asset as Bonnier Books UK strengthens its IP and expands its presence in the US. Her deep understanding of the North American market will support the company’s growth ambitions and commitment to bringing innovative, high-quality content to readers.

Perminder Mann, CEO of Bonnier Books UK, said: “We are absolutely thrilled to welcome Brooke to Bonnier Books UK. Her extensive experience and deep understanding of the North American market make her the perfect fit to drive our growth and ambitions in the US in the specialty markets.

“Brooke’s passion for innovative publishing and her impressive track record in sales and product development will be invaluable as we expand our IP and connect with new audiences. I can’t wait to see the positive impact she’ll have on our team and our future.”

Brooke Perkins said: “I couldn’t be more excited and energized to work with the talented team at Bonnier Books UK. This partnership marks the beginning of a truly exciting chapter, and I am confident that together, we are going to achieve amazing things.

“Bonnier Books UK’s reputation for innovation and excellence aligns perfectly with my vision, and I look forward to collaborating on impactful projects that will inspire and resonate with audiences worldwide.”

Brooke will take up the position of Senior Vice President, Specialty Markets in January 2025.